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New Product Development, Positioning, Focus Groups and In-Depth Interviews
for the consumer, industrial, and high-tech sectors. Typical projects:
- Exploring product/service categories for unmet needs.
- Positioning/repositioning of product or service.
- Creating new products from new technologies.
- Focus groups and in-depth online forums to explore customer attitudes
toward products/services, marketing communications, sensory issues, etc.
Phil is a partner in JP Group.
We use proven market research and product development tools in creative ways,
to uncover insights and opportunities that your competitors miss.
Click here for our web site (JPGroupUSA.com), which features slide shows and articles
on new product development, positioning, qualitative research, and brand strategy.
Article on unorthodox approaches to new product development (appeared in Brandweek).
Click here for article.
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- Phil Glowatz & Associates
New York City
phone: 718.343.6535
fax: 718.962.1027
e-mail: phil@glowatz.com
Copyright © 1997, 2002, Phil Glowatz & Associates
All Rights Reserved.
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