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10 Key Basics to
Successful New Products

Our Proven
Methods

Focus Group Tips

Art of Insight

Our Case Histories

The Group

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Phil's Top Links

    New Product Development, Positioning, Focus Groups and In-Depth Interviews
    for the consumer, industrial, and high-tech sectors. Typical projects:

        • Exploring product/service categories for unmet needs.


        • Positioning/repositioning of product or service.


        • Creating new products from new technologies.


        • Focus groups and in-depth online forums to explore customer attitudes
          toward products/services, marketing communications, sensory issues, etc.


        Powerful online research tool: The In-Depth Online Bulletin Board yields responses
        in greater depth than with traditional qualitative research. You can explore
        a wide range of issues over several days, without leaving your desk.
        Learn more! Click here for slide presentation.

        New!--Article on unorthodox approaches to new product development
        (appeared in April 1, 2002 issue of Brandweek).
        Click here for article.


            Your creative resource for
new products.

            Phil Glowatz & Associates
            New York City
            phone: 718.343.6535
            fax: 718.962.1027
            e-mail: phil@glowatz.com

            Your creative resource for new
products.


            Copyright © 1997, 2002, Phil Glowatz & Associates
            All Rights Reserved.