New Product Development, Positioning, Focus Groups and In-Depth Interviews for the consumer, industrial, and high-tech sectors. Typical projects:
Exploring product/service categories for unmet needs.
Positioning/repositioning of product or service.
Creating new products from new technologies.
Focus groups and in-depth online forums to explore customer attitudes
toward products/services, marketing communications, sensory issues, etc.
Powerful online research tool: The In-Depth Online Bulletin Board yields responses in greater depth than with traditional qualitative research. You can explore a wide range of issues over several days, without leaving your desk. Learn more! Click here for slide presentation.New!--Article on unorthodox approaches to new product development (appeared in April 1, 2002 issue of Brandweek). Click here for article.
