Phil Glowatz & Associates provides qualitative research and creative services (Phil is both a moderator and copywriter). We specialize in innovation, positioning, repositioning, and marketing strategy for consumer goods, financial services, healthcare, and industrial products.
Typical Projects
- Focus groups, in-depths, and online forums to explore customer attitudes toward products/services, marketing communications, sensory issues, etc.
- Concept writing/concept development/copywriting
- Exploring product/service categories for unmet needs
- Positioning/repositioning of product or service
- Creating new products from new technologies